ABOUT US
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ShaElla Askew
Founder, Communications & Community Engagement Strategist
ShaElla Askew helps schools, nonprofits, businesses, and community organizations turn big ideas into stories people can understand, trust, and act on. Her work blends communications strategy, storytelling, and community engagement to strengthen relationships and move organizations forward.
A lifelong storyteller and proud ADHD creative, she has a knack for taking what sounds good in the boardroom and turning it into conversations that make sense on the front porch. Whether she is developing a communications strategy, shaping a campaign, or sitting down with families and community members, her approach is simple: people connect with people.
ShaElla is also a passionate advocate for children and families. One of her favorite parts of the work is interacting with the scholars and families she serves because their brutally honest feedback will humble you QUICK. 😅
When she's not working, you'll likely find her planning a beach trip, spending time with family, or explaining why a kangaroo somehow became part of her personal brand. 🦘
Deidra Parker
Deidra Parker is a Communications major at the University of Alabama in Tuscaloosa. (Roll Tide! 🐘)
As Digital Media & Community Engagement Coordinator for Hashtag Consulting Pros, she supports content creation, social media engagement, short-form video production, and event coverage for clients across Alabama.
When she's not creating content, you'll usually find her with her nose in a book. Her favorite author is Holly Jackson, and she never turns down a good mystery. She also enjoys freelance photography... when she's in the mood. 📸
A self-proclaimed travel enthusiast, Deidra is always looking for her next adventure, especially if it involves a beach, a pool, or any body of water she can jump into. Her dream vacation destination is Thailand.
She believes the best stories are the ones that help people feel seen, connected, and inspired.
Digital Media & Community Engagement Coordinator
Why you will love us...
What makes Hashtag Consulting Pros different? We take the time to understand your organization, your goals, and the people you're trying to reach. Because good communication isn't just about looking good. It should build trust, strengthen relationships, and actually move people to action.
And we're not just millennials clutching our Stanley Cups. We bring strategy, creativity, and real community experience to the table, then build an approach that actually fits your organization. No copy and paste strategies over here.
Our approach is laid back, collaborative, and serious about results. Whether we're developing your communications strategy, strengthening community engagement, or helping tell the stories already happening within your organization, you'll always understand what we're doing, why we're doing it, and how it connects to your bigger goals.
Tailored Strategies
No copy and paste plans over here. We build communications and community engagement strategies around your goals, your audience, and the people you actually need to reach.
Comms Blueprint
Good communication should not depend on someone remembering to post. We help create the plans, policies, messaging, and systems your organization needs to communicate clearly and consistently.
Data + Real People
We believe in the numbers, but we also believe in listening. We combine data, community feedback, and real world insight to understand what is working, what is not, and where your strategy needs to shift.
Get to know us
At Hashtag Consulting Pros, we help schools, nonprofits, businesses, and community focused organizations communicate with purpose and connect with the people who matter most.
What started with social media has grown into something much bigger. Today, our work includes communications strategy, community engagement, storytelling, enrollment and awareness campaigns, digital communications, and the systems that help organizations communicate more consistently.
We believe the best strategies start with listening. That means understanding your goals, paying attention to the data, talking to the people you serve, and sometimes admitting when something just isn't working. Then we adjust. No cookie cutter plans over here.
And yes, we still know how to make your brand look good online. We just know that a great Instagram feed means very little if your community doesn't understand who you are, what you do, or why they should care.
Our goal is to help you build the kind of trust and community loyalty that rivals the Barbz, Swifties, and the BeyHive.
