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The Social Media Sauce
Welcome to my blog, where I spill the tea on the latest trends, news, and my personal takes on all things marketing and social media. As a social media addict, I'm always online, digging for the REAL scoop on what's going on with your favorite brands and celebs.
Where are the PR reps when things go sideways?
Why did they change that packaging after 25 years?
And wait, Scrub Daddy did what?
Dive into a blog post to get started, and don't forget to subscribe to stay in the loop on all the juicy details!
Before We Put Robots in Classrooms, Can We Invest in Teachers?
No offense to technology...but what in the Black Mirror is going on? A New York school district , Salamanca City Central School District, planned to introduce a nearly $58,000 humanoid robot and digital teaching assistant into a high school before pausing the program following concerns from educators, state officials, and the community. The district says the robot was designed to support teachers, not replace them, but I still believe we are losing the plot. A.I. Pulling Up t
ShaElla Askew
Jul 302 min read
Grounded: Sometimes You Have to Step Away From the Work
My Pookie Bear exhausted from watching me work. It's hard being a baby. Today, I was in the house grinding. And when I say grinding, I mean doing all the things. Cohort applications. Speaking engagement applications. Video interviews. Scheduling content. Revising strategies. Analyzing data. The whole nine. I was literally sitting there in my muumuu, working like I had somewhere to be. 😂 Meanwhile, my five month old son, Dexter, was right there with me. After a while, I looke
ShaElla Askew
Jul 233 min read
Why Space Design Is Storytelling (And What Schools Can Learn From Retail)
Photo Courtesy of Banana Republic I didn’t expect a mall to make me think this deeply. But during a past business trip to California, I found myself walking through Westfield Century City , an open-air shopping center that felt less like a mall and more like a carefully curated experience. Natural light. Open walkways. Greenery. Space to linger. Space to breathe. And then I walked into a Banana Republic concept store and had a very specific thought: “This place wants me to b
ShaElla Askew
Jan 213 min read
Storytelling Is Having a Comeback Moment and I’m Here for It
Storytelling is having a comeback moment in social media and communications, and honestly, it never stopped mattering. AI can help us draft and polish, but it cannot live our stories for us or build the trust people need to buy, donate, or believe in an idea. In this post, I share three simple ways to weave real storytelling into your communications plan so your audience sees themselves from the first page to the next chapter.
ShaElla Askew
Dec 17, 20254 min read
Ray-Ban Meta Smart Glasses Review: The Spy Glasses I Didn’t Know I Needed (But Now Won’t Take Off)
Me with my Meta Glasses at the Social Media Marketing World Conference After 3 months of living my best incognito influencer life, it’s...
ShaElla Askew
May 29, 20252 min read
You Are Exactly Where You Need to Be
Over the past year, I quietly moved through one of the most uncertain seasons of my life. From navigating personal challenges to feeling...
ShaElla Askew
Apr 19, 20252 min read
Canva Create 2025 Recap: Creative Energy in a Stadium
Let me just say: Canva did NOT come to play at Canva Create 2025. From the stadium setup to the new tool rollouts, this conference was...
ShaElla Askew
Apr 19, 20253 min read
Hurricane Helene's Devastating Impact and Social Media's Role in the Aftermath
On Thursday, September 26, 2024, Hurricane Helene made landfall as a powerful Category 4 storm, striking Florida’s Big Bend region with...
ShaElla Askew
Sep 29, 20244 min read
Navigating the Dangers of Social Media Fame: The Cautionary Tale
In the whirlwind world of TikTok, where users morph into characters for viral fame, the story of a creator known as the Miles Morales NPC...
ShaElla Askew
Sep 29, 20243 min read
What to Do if TikTok Gets Banned: A Guide to Moving Your Followers to Your Email List
I understand that TikTok has been given a deadline of 9 months to sell their app or they will be banned. This news is unsettling,...
ShaElla Askew
Sep 29, 20242 min read
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